JUELS

My journey in the beauty industry started in a place most people wouldn’t expect—backstage at theatrical productions in the 1970s. From a young age, I was fascinated by the way hair, makeup, and costume could completely transform a person. After years of working in editorial styling, Halloween costume design, and wig artistry, I knew that hair design and makeup were my true calling. I trained at the Gene Juarez Beauty Academy and later advanced my education in chemical services and precision cutting.

I specialize in customized hair color transformations, from dimensional blondes to bold, vibrant hues. Beyond the service itself, I truly believe in holding space for my clients—creating a relaxing, supportive environment where they can unwind and feel cared for.
When I’m not behind the chair, you’ll find me at home with my two kitties, out in nature, or playing music. Creativity has always been at the center of my life, and I bring that same passion into every style I create.